Media Literacy & Food Marketing

The Helderleigh Foundation has matched funding made available through a Canadian Institutes of Health Research (CIHR) grant,  given to the University of Calgary, to expand its leading media literacy and food marketing research program, developing content for young children’s minds and comprehension.


With this investment, Emily Truman PhD, Post Doc Fellow in Critical, Food Communication & Health, under the supervision of Charlene Elliot, PhD, Canada Research Chair, Food Marketing, Policy & Children’s Health will set out to accomplish the following:

  1. Update the existing program to include education concerning most recent product claims and food packaging. Please refer to HF website, under the News tab to read both Emily’s findings “ Canada is a leading source of research on food literacy,” and Charlene’s “ Food and beverage label information- challenging to understand” articles. Make sure to click the e-book.

  2. Using an evidence based process, address gaps of knowledge that Canadian children demonstrate when trying to pick a healthy food when prompted by various pieces of media.

  3. Extend the reach of the existing program within Alberta schools.

  4. Create lesson plans and an Ontario Curriculum learning outcome set of documents in conjunction with OPHEA for delivery to Ontario schools, commencing 2020/2021.

© Copyright 2017 The Helderleigh Foundation

Charity Registration Business Number 85628 5531 RT0001